We promise to always...

Recently, I stayed at a Fairfield Inn while visiting friends in Norman, Oklahoma. I was given a card on my pillow that said:

We promise to always
-Make you feel welcome
-Give you a room that's clean, fresh and reflects the highest quality standards
-Respond promptly to any need you might have
-Give you the service that will make you want to return

If, for any reason, you believe we're not keeping our word, please tell us immediately. After all, a promise is a promise.


I know this is such a simple little thing, but it made me feel comfortable and at ease. I decided we were going to "borrow" this approach for our Pet Hotel. We were going to give every client a little card when they drop their pet off that says we are going to provide their pet with the best possible care while they are gone. We posted a sign in the Pet Hotel office that says "HOME AWAY FROM HOME" and we all signed it.

But, what good is just saying you will do something? What other things have you put into place to really SHOW people that you are taking good care of their loved one? We send email and text videos and photos of the pets while they are with us. How do you show people you are taking good care of their animal while its boarding at your facility? If you don't work in the veterinary industry, how do you show patients, clients, etc that you care about them?